5 Fantastic Online Tools Publishers Use to Be Productive
If you work in the publishing industry, you will know how demanding the workload can be. Your time is worth a lot of money, and you certainly shouldn’t waste it. From veteran editors to influential...
View ArticleHow to Effectively Use Pop Ups On Your Website
Now, I know what most of you publishers are thinking: “Why would I ever use those annoying pop ups on my website? What a way to drive users away!” And while there is a lot of validity in that thought,...
View ArticleHow To Win Customers And Influence Their Decisions
Publishers, have you ever wished that you could get inside the heads of your prospective customers to better understand how to reach out to them? In other words, do you know how to win customers and...
View ArticleAds Designed With Empathy To End The Ad Blocker War
Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much...
View ArticleWhy Ad Networks Can’t Afford Not To Use In-Image Ads – part one
This is the first part of a two part article series introducing ad networks, like you, to in-image advertising products and sharing insights into why you simply can’t afford not to include them in your...
View ArticleWhy Ad Networks Can’t Afford Not To Use In-Image Ads – part two
In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative...
View ArticleWaterfalling, Header Bidding and Publishers’ Revenue Streams
Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately...
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